Scary supermarket – Uncmon Studios

Monster Market

Creative Development

Development

Lidl is fast becoming one of the most popular supermarkets in UK, and that growth is owed to their efforts in telling their story through content and advertising campaigns.

We set out to create a campaign for Halloween that made the whole family come together in a funny and warm way.

Story Development

Development

Our Animators started developing the narrative through the storyboard helping shaping our vision to life. We’re also thinking about the feel for the campaign.

The storyboarding process is an easy and quick way to iterate andsharpen ourscript. Later we moved into 3D for pre-visualization and eventually the final movie.

VFX Breakdown

TVCs

Filming the Lidl store gave us the environment necessary, but it also meant we had to take extra steps to ensure everything looked amazing.

Perhaps the biggest challenge we’ve tackled was that by introducing the monsters we wouldn’t loose the warmth the campaign asked for, it was featured on TVC, online film, and social media posts.

Final delivery

TVCs

We’ve created a UK Halloween campaign to launch a new product and keep the brand relevant.

Perhaps the biggest challenge we’ve tackled was the brand refresh but once everything was ready to go, it was featured on TVC and social media posts.

Crafting animated experiences that move audiences.

Name

Business name

Message

Let's create something awesome!

Ts & Cs